In one of my previous posts, I reviewed the book The Tao of Twitter. Inside the book, there was a brief description of a virtual brainstorming session that was quite clever.
The author has a "virtual" company. He is a consultant with no employees. He needed to fulfill a request for a client for some ideas, and he knew that to get the best ideas he needed to get some outside the box thinking, i.e. ideas from people other than him.
As the author of a book on Tweeting, he has a pretty fleshed out Twitter Tribe, so he issued an invitation on Twitter to a web-meeting later that day. He had several people who attended. He outlined the problem. He let the creative juices flow.
In less than 24 hours, he had a list of ideas to turn over to his client without spending a dollar on an agency. Another advantage, he helped establish some personal relationships with people who prior to were just Twitter followers.
Social media allows you to reach out to a multitude of divergent thinkers with little cost and quick turnaround.
How can you leverage your social media to stimulate innovation and creativity in your business?
No comments:
Post a Comment